Blended Learning Development in Iranian Banks: A Step toward Improving the Quality or Escaping from E-Learning Requirements

The current research seeks to study effective factors on banks’ attitudes towards holding blended learning courses. After developing the e-learning, the new form of learning environments has been formed that organizations are leading to maintain these environments to blend the traditional and e-learning capacities in order to blend techniques and abilities of learning and e-learning. Statistical population included 27 private and public banks in which two public (Meli and Tejarat Banks) and two private banks (Parsian and Pasargad Banks) have been chosen by cluster sampling. Then among staff of four banks, 285 respondents have been chosen. The research tool was a researcher-made questionnaire and its validity was confirmed by ten e- learning scholars and academicians and also its reliability was estimated 0.82 after performing among 55 samples. Factor analysis shows that five following factors explain 40.427 percent of all variations of factors respectively: the structural and organizational factors, the difficulties in producing the e-material, the inability in reaching the qualified e- content, the special advantages of blended learning environments and lack of enough knowledge and skills. In addition, for determining the amount of the fitting of the recognized coefficient AMOS program was used which shows the propriety of the recognized factors for the determined criteria.