Factors on the Customers Loyalty of Websites With Regard To the Role of Satisfaction and Trust

In the present era، Internet as an accepted and useful tool for commerce، buying and selling has become and Fundamental changes in the structure of industry and commerce has brought; in this among the preservation and strengthening customer loyalty for companies that are operating in Electronics space as a strategic challenge Is discussed In the field of maintain and develop a competitive position in the virtual space. This study sought to evaluate the impact of system quality، information quality and interface design quality on customer loyalty websites through role of the customers’ satisfaction and trust. The Population Statistical of this study is “Center market” website customers that among them 320 samples were selected randomly. Data analysis by using SPSS and AMOS statistical software was done and the statistical methods used in this study، structural equation modeling. The results show that the system quality and interface design quality significantly influences on the satisfaction and trust of web site customers; But does not influence the quality of information on these variables. The study also found that customer trust causing is His satisfaction and both variables the trust and satisfaction are influence on the customer loyalty.