Explicating the Relation between Modernism and Cultural Products Consumption: Case Study of Secondary-Grade Female Students in Kashan

The concepts of modernism and cultural products, as two essential elements of sociology and cultural studies, have attracted the attention of scholars. The present study aims at explicating the relation between modernism elements and the rate of cultural products consumption by students. The data for this social survey was collected by distributing questionnaires. The research statistical population included all secondary-grade female students in Kashan, in the academic year of 1391-92. The sample size (750) was determined by Kukran formula. The results of regression analysis showed the effect of each modernism elements including calculability, academic inclination, riskiness, progressivism, and public tendency on cultural products consumptionas respectively follows: 0/47, 0/32, 0/27, 0/18, 0/10. Altogether, 52% of the dependent variable’s changes were determined by modernism elements.