Effects of Internal Marketing on Employee Performance: Effect of Mediating Organizational Innovation (The case of: Departments Within The AGHAJARI Oil And Gas Operation Company)

The present study examines the role and mechanisms of internal marketing variable on employee performance through the mediator role of organizational innovation. Statistic population included of 770 experts and managers، 43 of departments within the Agha-Jari oil and gas Operation Company that using stratified random sampling and Cochran formula، 257 were select as the sample size. To achieve the objectives use three questionnaire، internal marketing with the validity of 0. 70، organizational innovation with the validity of 0. 76 and employee performance with the validity of 0. 80 that validity of faculty members and reliability was confirm. Data analysis using structural equation modeling (SEM) with partial least squares (PLS) approach and Smart PLS software was conduct. Results indicated a direct، significant and positive influence of internal marketing intensity (0. 659)، and effect indirect with mediating role of organizational innovation intensity (0. 065) on employee performance and intensity (0. 474) on organizational innovation. In addition، organizational innovation intensity (0. 137) has a significantly and positive effect on employee performance.