The effect of the implementation of information systems and the Internet to printing Marketing performance from the perspective of industry experts
This research has been done on the letter printing to provide the ways in performing by the aim of surveying effective softwares of Web-to-Print and how this funcion is in the industry of printing in Iran. This research has been done by domaining method and has been provided by questionnaire. Therefore, it’s a kind of descriptive and correlative method and in terms of objective, it’s an applied research. Statistical society of this resaerch include experts of active companies in printing industry as they have some net-software in the printing industry, these groups are active inspite of that are small group in the society but used fom incidental categories method. The data gathered from the questionnairs are analiezed by trwo method of descriptive and inferitive statistics that in this method of descriptive fertality index is used from the percent and diagram. For testing hypothesis, Structural Equation Modeling used by Smart PLS software. The results of research show that implementing Web 2 Print systems in printing companies have positive impact on marketing performance of these companies.
Journal of Publishing, Volume:3 Issue: 8, 2015
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