Analysis of cherry producer's difficulties in production, marketing and accessing extension services in Khomeinishahr county

The main purpose of this survey study was to analysis of Cherry Producer's difficulties in production, marketing and accessing extension services in Khomeinishahr county. The statistical population of this study consisted of 200 Cherry producers of Khomeinishahr that 70 of them were chosen as statistical sample by applying simple random sampling and Cochran formula. The data were collected by questionnaire which its face and content validity was approved by a panel of experts. To measure the reliability of the questionnaire Cronbach's alpha coefficient was applied which for the production, marketing and extension and education parts was respectively, 0.79, 0.81, 0.71 that showed that research instrument was appropriate. Questionnaire was designed in two parts. The first part addressed personal and professional characteristics of farmers and the second, barriers and difficulties of cultivation and production, marketing and extension and education of cherry. SPSS software was used to analyze the gathered data. Based on the results of prioritization, Lack of technical skills in producing, intermediaries in the supply of cherry and disaffiliation of family members in various production steps were most significant Barriers of production, marketing, extension and education of cherry production in farmers opinion.