Analysis of innovative features the Reforming and Improving Grape Orchard and its impact on innovation adoption in the Khoramdareh Township

Today, the world wide garden is devoted to Grape is one of the most important valuable garden products and it plays an important role in Iran internal and external marketing as well. Improving grape growth approaches can help stable production and suitable marketing of this product which needs applying Reforming and Improving Grape Orchard innovation. Hence the importance of Reforming and Improving Grape Orchard in this study, the course seeks innovative features to Reforming and Improving Grape Orchard and its impact on innovation adoption among grape growers are discussed. This study has been done using a hybrid methodology based on case study. Contextual and validity of the questionnaire was confirmed by special panels and using convergence tests through the main components analysis of the grouped data, the structure validity was determined. In addition, its stability was confirmed due to performing initial study and applying Cronbach alpha test. A sample containing 260 people of 3942 grape growers of Khoramdareh Township were selected by a multi-level sampling method and were interviewed. The results showed that Innovative features such as attitudes towards innovation advantage, complexity and lack of compatibility, test taking and viewing capabilities of these innovations among grape growers under the cover of garden development plans (2008 - 2011) and those under the cover of Toba plan (2008 - 2001) is higher than others respectively.