Information Sources Influencing Soil Testing Innovation Adoption by Grape Farmers in the Khorramdarreh Township

Testing soil is recognized to be an important practice for sustainable use of nutrients, which has been introduced to Iranian grape farmers as an innovation for over a decade. Its adoption and utilization may be influenced by receiving information from different sources. This study is performed to introduce these information sources that may influence the adoption of soil testing innovation by grape farmers. Using a survey, a sample of 260 out of 3942 grape farmers of the Khorramdarreh Township was selected using a stratified sampling technique and data was collected by structured interviews using a questionnaire. The content and face validity of the questionnaire was discussed and reviewed by a panel of experts consisting of university staff and agricultural professionals. Its reliability was also assessed through a pilot study and its main constructs were approved to be reliable using the Cronbach’s alpha test (measures between 0.71 and 0.84). Less than half of the grape farmers conducted soil testing in their vineyards. A regression analysis showed that variables such as contact of the farmers with model grape producers, Poster Received, publications and listening to radio programs and farmers’ education have a significant positive impact on soil testing innovation adoption. Therefore, both interpersonal and mass media can have a positive effect on farmers to adopt this innovation.