Factors Affecting Aleshtar District Farmer's Satisfaction And Loyalty towards Extension Training Classes

One of agriculture extension goals is informal training of farmers to improve agricultural practices, meeting their needs and empower them through extension training classes. Indeed, these classes have an important role to achieve extension goals. Thus, this survey was designed to investigate factors affecting Aleshtar farmers satisfaction and loyalty towards extension training classes through survey in Khozestan. The statistical population comsisted of all Aleshtar farmers (N= 650) who participated in extension training classes and simple random quota sampling through Krejcie and Morgan sampling table resulted to select 240 farmers. Data collection in this study was conducted using researcher-made questionnaire. After preparing the questionnaire and confirming its validity by experts, its reliability was confirmed through a pilot study by calculating theta reliability (θ= %78- %95). Structural equation modeling was used to determine factors influencing farmers satisfaction through AMOS2 . The results revealed that, perceived quality service variable had the highest direct impact on participant's satisfaction and satisfaction in tern had the highest direct impact on participant's loyalty toward extension training classes. Another way, variables of farmers expect of extension training classes and farmers and educators’ emotions toward extension classes had the highest indirect effect on individuals satisfaction and loyalty. In addition, the sums of the direct and indirect impacts of farmers’ and educators’ emotions toward extension training classes had the highest impact on farmers’ satisfaction of extension training classes and satisfaction had the highest impact on loyalty toward extension training classes.