A Critical Review of Opportunity Recognition in Agriculture

Although agriculture is the main driving force in rural economy, industry has superseded in the third world countries. However, unemployment rate in agriculture in one hand and the role of entrepreneurship in economic development in other hand has highlighted the importance of agricultural entrepreneurship. In particular, opportunity recognition has been the focus of entrepreneurship research but little attention has been paid to the "why" and "how" of entrepreneurship recognition in the context of agriculture. A review of research in entrepreneurship opportunity indicates that there are conflicting and yet contradictory perspectives in both the theory and definitions. Therefore, the purpose of this critical review is to shed light on opportunity recognition models and perspectives. This critical review would help to present opportunity recognition in agricultural context. The result of this study has implications for entrepreneurial opportunity recognition in agriculture.