Determination of the Appropriate Strategy for Protecting the Organizational Assets in Crisis Management By AHP-SWOT Approach

Despite of strategic planning for routine operation, many organizations fail to plan for emergency and crisis. Any organization should have a clear mission, pre-defined objectives and strategies for crisis period. Having a well established objectives and strategies can resolve many ambiguities at emergency scenes. Also, roles, direction and leadership will be implemented successfully.
A group of top managers identified the weakness, strengths, threats and opportunities within the organization. Then, this list refined using the Delphi technique and proper strategies were established by SWOT analysis. In the last step, AHP method was utilized for selecting the best choice among three options.
Findings: The main idea in the adaoptive strategy is utilizing the external opportunities for resolving internal weaknesses. External opportunities may includes external emergency teams and neighbors.
For any organization, as the normal situations it is necessary to havethe emergency documented plan and objectives. Such plans should be selecte sistematiclly and updated continuously