Identifying and Ranking of Affective Factors on Chabahar Port's Marketing Advertisement by AHP

Ports need to keep on your current customers and attract new customers due to their activities nature (national and international), massive investment for port establishing and globalization(increase competition between ports in national and international level). our country has large Land and sea border, Strategic Position, accessibility to open seas and take advantage of multimodal transport system, it can play role as important transit course in local and global level and use it in best manner.Chabahar port has special position in Iran trade with other countries because it has strategic position and access to international open seas. also, this port close to Afghanistan, Pakistan, Middle Asia, and in future with join to Iran railroad system can gain special role in transit cargo to them. this port for maintaining its current market and increase its share in national and local level, use marketing techniques as effective solution to contact customers. Among marketing activities, Advertisement that account as one part of it, mostly emphasis on port preference. Six factors affecting on port advertisement: Human resources, Budget, tools, Technology, port features and regulations. Result of this paper showed port features and budget are 2 main factor effect in implement and quality of chabahar port's marketing advertisement.