Providing an Environment Analysis Model To systematic approach in tourism planning (Case study: Maku Township)

Knowledge of circumstances and events that Occurs In decides environmental and Tourism Development Planning Plays an outstanding impact in our raise awareness and insights of planning process and politics implementation Tourism development, Therefore it is most important issues for planning successful this industry, identifying characteristics of different regions and environmental conditions it, Appropriate planning with capacity of each of them. Tourism industry includes range of sectors, has been Very different and different, services and features this part. So should be development and management tourism in a controlled manner, integrated and sustainable and based on rationally program. By adopting such approach, Tourists can do benefited Many Interests for Tourism destination without creating most serious problem environmental, social and cultural. Purpose of this study is Provide an Environmental Analysis Model With systems approach Order to Tourism Planning In Maku Township.
With respect to components studied and nature of subject, ruling approach for this research is Descriptive – analytical. In terms of Aim this study was applied and in section research literature for gathering information are used Method Library and field studies. Since are obtained quantitative techniques of logical relationships between phenomena, Can providing a reasonable and accurate evaluation of characteristics and relationships between phenomena. DEMATEL method is based on graph that separated two groups of cause and effect factors involved. Mentioned technique is a major step 5 included providing direct relationship matrix, Normalization direct relations matrix, Calculating total relationships matrix, providing Causal – effect diagram and Calculated for each of the factors that influence and influencing.
Results of the study Suggests the existence of Strengths and weaknesses and the opportunities and threats in sphere tourism industry Maku Township. That in case identifies and prioritizes accurate and principles and provision appropriate strategies In order to exploit the opportunities and strengths and faded out weaknesses and remove of threats can be achieved Tourism development with principles planning in Maku Township. Among analysis environment matrix factors, Weaknesses With numerical Points (R= 11/7), has been greatest impact on another area effective in tourism development. Among strengths, S1With numerical score (R= 6/663), among weaknesses, W2 factor with numerical score (R= 3/485), among opportunities considered, O5 factor with numerical score (R= 6/723) and among threats proposed, T4 factor with numerical score (R= 3/371) Have greatest impact on tourism development planning In Maku Township.
According to Factors affecting on tourism planning In Maku Township Strategies are presented such as Increase productivity, Potentials management improvements, And tourist attractions And convergence and integrity in activities Planning , Decisions And implemented; Build integration between public and private sectors in creating and provision tourist services and facilities with High Quality and policy reforms Tourism development; Design, Modification and Tourism capabilities optimization Order to competitiveness And planning structure reform To achieve tourism development; Adoption A development policy That can do Action As a filter For Planning, Investment And improve quantity and quality of services Order to .