The Effect of Behavioral Factors, The Kind of Information and Transparency of Information on Investor's Behavior in Ahvaz Stock Exchange

Today, given the atmosphere of Iran & world''s capital markets, analyzing behavioral factors that influence decisions of investors, is very important. This applied study is to evaluate the effect of behavioral factors (biorhythm mode, self-esteem, prestige & rational behavior) and so the kind of information (public & financial) and transparency of information on the investors'' behavior, on a random sample of 292 shareholders & investors in Ahvaz stock exchange. Collecting data is through questionnaires and data analysis, with modeling structural equation using SPSS & SMART PLS software. The results show that the kind of information and behavioral factors influence the behavior of individuals who invest in the stock market significantly. But, significant relation between transparency of information and investor''s behavior was not confirmed.