Analyzing The consumer behaviors in the Islamic Economic

Theories of behavior consumer deal with human behaviors as a being with will and purpose, so they are based on specific assumptions about the human nature and fundamentals of decision making. These assumptions often have ideological roots in different value systems consequently they are different in various these systems. The aim of this paper is to investigate these assumptions in the framework of Islamic society. There are many discussions about the consumption in the economics literature that it indicates the importance of it in economics. Income is one of the most important effective factors on consumption hence, this paper investigates the behavior consumer in Islamic economics. Consider to rational behavior that is defined in Islamic economics as coincidence with Islamic criteria and values, the paper showed that the main purpose is to maximize of god satisfaction in Islamic society.