An Investigation into the effects of Investor's Financial Literacy on Securities Investment Decisions

The purpose of this paper is to investigate determinants of investment decisions cinonsidering financial literacy of the individual investors. A modified questionnaire developed and divided into three parts. The first part covers demographic variables. The second part identifies factors affecting the investment decision of the investors. The third part is devoted to financial literacy using exam-type questions. A sample of 384 Iranian national investors is selected.
The results indicate that there is a positive significant relationship between Individual imagination, accounting information, economic information, personal financial needs and investment decisions in Iran. There is a positive significant relationship between financial literacy and investment decisions in Iran, but this relationship is too weak and less than 10% of the variations of factors influencing investment decisions in Iran are explainable by the financial literacy level. In addition, the factors influencing investment decisions have greater sensitivity to financial literacy level in the field of nonfinancial jobs.