Determination of effective criteria on development of RTA Furniture Industry in Iran

Ready to assemble furniture industry in Iran has not been considered by practitioners and investors as it is known in the other countries. While, it is possible to achive the many competitive advantage, if this industry develop in Iran. With regard to this issue, the goal of this study is to introduce the potential market for ready to assemble furniture and determination and prioritize of the effective criteria on development of Iran ready to assemble furniture industry. For this purpose, after preliminary investigation and interview with some of the furniture producers and relevant experts, the identified criteria were divided into five major groups as Economic, Management, Marketing & Sales, Technical-Technological and Infrastructure and as well as 42 sub-criteria. The hierarchy of these criteria was designed and then the weighting values of criteria and sub-criteria were determined using Analytical Hierarchy Process (AHP) by expert choice software. The results indicated that the management and marketing & sales criteria have the highest weighting values at the first level. In addition, among the effective sub-criteria, the criteria as marketing innovation, design innovation, operations management, logistics management, raw materials innovation and product promotion, have the highest priorities for development of ready to assemble furniture industry in Iran.