The Representation of Gender in Poster of Iranian Blockbuster of the Past Fifty Years

Nowadays in discourse of cinema, movie poster is one of the inseparable parts of showing movie. These posters are influenced by their own social and political discourses of the time when they were produced. the main target of following paper is description and interpretation of social and political changing contents of the Iranian cinema blockbuster of the past fifty years.
To achieve to above target, it has been chosen 47 movie posters from the best-selling movies of the recent 50 years movies of Iran and Gillian Dyer’s semiotic analysis as a content frame for analysis has been used. Reporting of paper is based on changing process.
Generally, the results show that movie posters are influenced by social and political discourses of the time of showing .it means that gender, age, hair and body covering, size, expressing of emotions ,position, gesture, and the objects which were placed in posters all are influenced by modernization of Mohammad Reza Shah, Islamic revolution, Iran and Iraq war, consuming and represented them in their own contents.