Analysis Of Sustainable Tourism Development Strategies Based on The "Internal - External Matrix" And Swot Strategic Analysismodel (Case Study: Khorramabad Township)
Message:
Abstract:
Introduction
Tourism is regarded as a dynamic, diverse and clear activity as well as one of the growing parts in national economy system of countries. Therefore, all countries try to make use of abundant opportunities provided with tourism through which they can achieve a relative welfare for their present and future . According to the annual report of The World Tourism Organization (2012), 982 million tourists have travelled across the world in 2012. Compared to the statistics of 2011, this number has been increased with a growth rate of 4.6% (43 million people per year). Based on the report of The World Tourism Organization entitled “tourism towards 2030”, the statistic of the world’s tourism will reach to 1.4 milliard people and 1.8 milliard people by 2020 and 2030, respectively. According to predictions, in 2030, 5 million people per day will pass through international borders with the aim of spending leisure, business and other purposes. These figures indicate that paying attention to tourism industry and exploiting potentials and facilities of various regions should be the main priority of social-economic system of countries to take effective steps for comprehensive and sustainable development of an area, region or country by utilizing abundant economic, social, political, and cultural effects.
Khorramabad is a region with many tourism attractions. This city has been selected as pilot to execute sustainable urban development design through tourism. Various historical and architectural attractions, moderate climate, natural resources, various vegetation with high various quality, beautiful perspectives, various historic attractions, especially in Khorramabad City are of high tourist attraction capabilities which can significantly influence the economics of the region. Khorramabad Township is from the first settlement of the Iranian people with a history of several thousand years, despite the diversity of ethnic groups and tribes, and the tourist attractions and cultural and natural richness is the development of tourism.The purpose of this article, is Analysis of strategies for sustainable tourism development in the Khorramabad Township with regard to the existing potential in the direction of tourism development and transforms the city into an international, sustainable and competitive tourist destination.
Matherials and
Methods
Khorramabad City- the center of Lorestan Province is located at 47’ to 48” eastern longitudes and 32’ to 33” northern latitudes. It has 6 districts. Lorestan Province is one of the most important historical cities of Iran and it is regarded as one of the first settlements of Iranian people. The history of this city dates back to several thousand years B, C.Due to diverse ethnics, Khorramabad has a considerable rich culture which is highly important in terms of cultural tourism. In Khorramabad City, there are several attractions such as local music and dance, language and dialect, cultural customs handcraft industries, livestock products inspired by beliefs, events and natural phenomena. There are also many plains located between valleys with different ecosystems which widely influence ecotourism elements and geotourism elements .
Due to its natural beauty and due to Anemone flowers across grasses, Khorramabad Plain has been called red Anemone land. Geomorphological features and land construction in the studied area causes the creation of various shapes which are considered as important tourism elements. Based on the comprehensive tourism scheme of the province, about 102 attractions have been identified in this city. While, there are 95 attractions in the city by itself. Some attractions of the city such as Falak Aflak have been recorded as international construction. This construction is visited by many foreign tourists. In this paper, Initially the factors affective on Khorramabad tourism have been explained, in the next step, strategically important factors were identified of the effective factors in every field. Then, the relative importance of four factors was evaluated based on internal- external evaluation matrix model and with tourism experts and regional managers opinion. In the following, according to the ranking of strategic factors, the most important opportunities and threats, strengths and weaknesses of the township tourism were introduced In order to develop this industry. Using the “Internal–external evaluation matrix” and “SWOT” model, strategies were presented in two major and specific groups, for developing tourism industry in the Khorramabad Township.
Discussion and
Conclusion
The research results proved the following to be more effective in tourism: tourism natural and cultural- historical attractions development, communications deployment, global conferences with the aim of further developing tourism, creating the field of private sector investment, the establishment of integrated management to establish a precedent in the performance of organizations involved in urban tourism and prevention of loss of human and financial and technical resources by providing better services to tourists, protection and develop the resources available. The results obtained from the model analysis indicated that factors such as “strategic location of the region in the country”, “biological, environmental and natural attractions”, “hospitality spirit”, “appropriate climate”, and “tourism designs” have less importance compared to other factors.
With respect to the purposes and principles of sustainable tourism development, there is a need of cooperating various sectors and organizations in charge of urban development. Also, identifying factors influencing tourism development and optimal and sustainable use of tourism requires the supply of public leisure requirements of citizens and visitors at local and international levels. Among leisure activities, tourism has the highest variety, dynamicity and the widest spatial and temporal zone. Maybe, it can be said that tourism, especially urban tourism, involves all leisure activities; therefore, tourism planning and management is of complex and multi-aspect affair which demands special attention of urban mangers.
The key strategic factors of the research that can be considered by mangers and planners of the city; create an opportunity for sustainable urban development based on tourism; cause to achieving desirable situation in local and international tourism area and change of the city into a sustainable and competitive tourism destination.
In general, sustainable urban tourism development will show its effect on economic, political, social, and cultural sectors. This effect also leads to economic prosperity, job creation, local industries productivity, increasing economic power of the city, and increasing income of respective organizations of the city for better handling the city. Further, the research findings can help urban mangers enhance sustainable urban tourism development and increase local satisfaction as well as tourists’ satisfaction with the least environmental damage. The research results show that, tourism natural and cultural-historical attractions development, communications deployment, global conferences with the aim of further developing tourism, creating the field of private sector investment, the establishment of integrated management, to establish a precedent in the performance of organizations involved in urban tourism and prevent loss of human and financial and technical resources, by providing better services to tourists, protection and develop the resources available, all together will play More effective role in achieving the aims of sustainable tourism development.
Language:
Persian
Published:
Geographic Space, Volume:16 Issue: 54, 2016
Pages:
21 to 46
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