Demystifying of Design Thinking and its Principles

Design thinking attends to designing manners to figure out common patterns to describe what designers do and how they interact with complex problems. These data can help improve designer‘s skills and other design insights. There are lacks of studies in design thinking in Iranian design studies. This issue causes defecting the understanding of design thinking principles and specifications. This issue not only causes defecting the understanding of design thinking principles and specifications, but also misunderstanding of the one in design society too. The main issue which is focused on it is about “what design thinking characteristics are?” In this paper we tried to describe design thinking specifications in three viewpoints as foundations, methods and facilitators to demystify design thinking. Design process, problem solving, and human-centered approach, learning from failures, making prototypes and expert’s collaboration are the most important specifications that are described deeply through this study. We compared traditional thinking with design thinking in conclusion. Results show deep differences between two models. A visual model shows design thinking principles in three viewpoints. This model provide an integrate understanding on design thinking principles but there are potentials to bring up of other models in the future studies.