Designing the Model of Bridging Social Capital Promotion for Football Fans

Moving from micro-level of social capital to the macro level is essential for access to the stable benefits of this capital. The aim of this study was to design a model for the promotion of bridging social capital of football fans. This developmental research was done with Mix Methods. 14 experts were interviewed in targeted way and effective categories and sub categories on promotion of bridging social capital were obtained by thematic analysis. By converting the categories of the qualitative phase, the validity of the questionnaire was confirmed by experts and its reliability by using Cronbach's alpha was 0.82. 359 fans of the Premier League complete the questionnaire in random. For analyze the quantitative data AMOS 23 used for Second order confirmatory factor analysis. The result showed the promotion of bridging social capital of football fans by five factors Perception of Justice, building fans Identity, Strengthening social cohesion, Media Polices and Professional training of Player and 18 Sub dimension is accessible.