A Model for Designing Strategic Map and Guiding Strategies

To rich the objectives and missions in today’s competitive world, organizations have to determine their strategies, exert strategic planning and eventually performance evaluation. Weighting and prioritization of strategic layers helps organization to adjust their time and investment, according to the organization objectives. Meanwhile, the Balanced Scorecard paves the way to grow and achieve excellence. Strategic map derived out of the balanced scorecard concepts is in fact a complicated causal model which includes the effects of growth and learning in the organization, on internal business processes, customers and finally the financial perspective. Recently, various methods have been employed to expand the classic model of balanced scorecard which has led to its combination with both quantitative and qualitative models.
In this research which is a case study of various strategic layers (strategic objectives and contexts) of a petrochemical company, after a review on the literature of strategy, balanced scorecard, and a study of strategic contexts and objectives, we conclude to prioritization of the strategic layers of the company. Subsequent to the weighting and prioritization of strategic themes and objectives, the strategic map of the company is drawn.