Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales
Message:
Abstract:
The purpose of this study was to determine the most effective ways to create differentiation in the mobile industry is based on Blue Ocean Strategy. The research population includes cellphone sellers in major cellphone selling centers of Tehran and their customers. Research data was collected by means of researcher made questionnaire completed through surveying. To test the hypothesis, parametric test (t) was used. Based on research results effect of four variables of simultaneous consideration of emotional and functional aspects, consideration of complementary products and services, consideration of the common requirements of customers and consideration of the alternative industries on significant increase in sale growth related to variable pioneering the use of new technologies was proved.
Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:6 Issue:23, 2015
Pages:
203 - 225
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