An Analysis on particular Aspects of Trademark License Agreements in Sport Sphere

Nowadays, sport is known as a great business in trade activities and has brought huge revenues for athletes; sport teams and other sport personalities whereas large part of this revenue emanates from intellectual property rights particularly different kinds of trademarks. Regarding fundamental principles and legal approaches of leading systems, this paper attempts to clarify the eminent role of license agreement on marketing of sport trademarks and analyze particular aspects of its function, subject, domain and parties obligations. Also current article considers two important issues in sport trademark license agreements: the first marketing conflict and the other conflict between individual rights of athletes and collective rights of sports clubs and associations. The results of research notify that general and vague approaches of Iranian laws and legal literature in respect of trademark license agreements and The lack of minimum standards concerning important legal aspects of sport law, haven’t required efficiency in solving special problems of such agreement in sport sphere and basic regulating of trade sport license agreement requires taking appropriate measures and solutions of other legal systems.