Cultural Typology of Facenama Social Networking's Popular Users by Grounded Theory Method

The Information technologies have had significant impacts on society in a way that their most impacts are being on the culture sector. Barlow marks it as the most serious cultural evolution since the discovering of fire. In recent years, one of the most important information technologies is social networking which has grown incredibly in terms of attracting the users. In Iran, the social networking of Facenama could have attracted about 2 million users in 3 years and is located on top of the most popular sites in Iran. The aim of this research is to know that how many cultural types of the Facanama social networking’s user can be categorized. Since no studies have been performed on this issue and no specific theories exist about it, the grounded theory was used in this study which is based on no theories. The results showed that 5 main types of users exist in Facenama social networking, including: “lover and paying attention to romantic life”, “interested in religious life and doing religious recommendation”, “paying attention to the words of elders for a better life”, “happy, lively and joyful” and “single, isolated and heartbreak”.