Identifying the Factors Affecting Export of Technology-Based Products by Entrepreneurial and Market Oriented Approach

Extending the export of high technology-based products is one of the most important goals of long term strategy of the country’s export development. In the present study, the main structures influencing the success of exportation through intangible resources (market orientation and entrepreneurial orientation) and the role of dynamism of export target market are investigated by considering the resource-based approach. The research objective was applicable and the research type was analytical survey. The research population included all 15 technology-based firms exporting goods in Pardis Technology Park. In this study, dimensions of the factors contributing to the entrepreneurship orientation and market orientation structures of exportation were identified based on literature, then the role of these factors in the success of technology-based products exportation were validated through interviews with managers. In order to identify relationships and model making, interpretive structural modeling method and Dematel techniques were used and relations between the factors and their interpretive structural modelling was extracted. Finally the efficient role of intelligent market orientation approach and the efficient role of innovation from the entrepreneurship orientation structure on improving the export performance of technology-based companies were elicited