Examining on Cultural Factors affecting Environmental-oriented Behaviors Case Study: Residents of Tehran, Districts 5 & 18

This study has been conducted with the purpose of examining effects of cultural factors on environmental protection and environmental behaviors. The ideas of different thinkers including Durkheim, Weber, Parsons, Giddens and Jorge Tome have been used to provide the relevant theoretical frame. In this study survey method and questionnaire technique (on 400 people from districts 5 and 18 of Tehran) have been used. Data analysis has been completed at the level of descriptive statistics and within the form of frequency distribution tables and at the level of inferential statistics by using Pearson Correlation Coefficient, multivariate regression and path analysis. The results indicated that different variables such as sense of Responsibility, social ethics, education, and traditional and religious values affect environmental protection and behaviors. In addition, no significant relationship was found regarding normalization in environmental behavior. It may generally be concluded that culture is considered as a deterministic factor in people's behaviors in a certain society, including environmental behaviors.