An Introduction to Competitive Intelligence
Since many people have problem in understanding the concept of "competitive intelligence", this study has been done to introduce and develop the concept of competitive intelligence in companies and enterprises. Therefore, this study will answer the fundamental questions such as; what is competitive intelligence. What processes take place in it? And what tools and techniques are used? Managers will be able to identify the strengths and weaknesses of competitors through the use of tools, methods and specific techniques of competitive intelligence, and by taking the right decisions and strategies will be able to stay ahead of their competitors.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.