Studying the taste and preference of domestic tourists in shopping Handicrafts; case study: Gilan Kilim

There crafts in rural areas can attract tourists to the region and pave the way to prosper addition, the growth of the tourism industry. In the meantime, the widespread presence of crafts in rural areas requires that its marketing activities designed so that they can respond appropriately to the needs of tourists. Due to this, the aim of this study was to investigate the tastes and preferences of tourists in the area of marketing conglomerates crafts. To conduct this study, Gilan products were selected as a case study sample consisted of 120 tourists who visit the handicraft markets had been studied. The results show that in the field of product design, tourists are more willing to buy private plans and traditional decorated with abstract motifs, and choose their favorite color range depends on the space. In addition, the purchase of permanent shops and family via handicraft exhibitions and promotion practices those are friendly to a greater extent. In terms of pricing as well as providing a quality product with good design and packaging are willing to pay more.