Examining the role of organization self-esteem in the implementation of customer-management relationship

The purpose of this paper is to examine the role of organization self-esteem in the implementation of customer-management relationship in Hekmat Iranian bank from the perspective of the manager. This study is an applied descriptive-based survey. In this study, library and a literature review and survey methods such as questionnaires were used to collect data. The directors and senior management staff of Hekmat Iranian bank branches in Tehran have formed study population. Of 60 senior managers and employees of the bank in Tehran province, 45 managers and employees were randomly selected.