Production and Supply of Spirituality in the Consumer Market of Capitalism

This paper is concerned with the personalization of the phenomenon of religiosity and the treatment of spirituality as a product, which has turned into a problem of the age of postmodernism and the anxious human beings in the world of technology. Years of search for the innate human need for a connection with a supernatural entity, accompanied with escape from religiosity, could not provide a way out of fake versions of religions and autonomous mysticisms. The capitalist system widely prevailed the economic market of East and West, making “consumption” appear as the very nature and being of human beings. Thus, “spiritual authority”, which was long originated from traditional institutions of religion, disappeared. “Culture” and “religion” put on economic clothing and were sold as bestselling products in the market of religious business with various commercial trademarks. This paper has a descriptive-analytic method, criticizing the new Western approach to religion and spirituality—a realm in which the modern human being is able to choose from various ways to connect to the supernatural and newly emerged types of spirituality made a profitable business with the slogan of “custom-made religion”. This paper seeks to demonstrate that after a long period of glory, the West has undergone a decline in which it separated the sacred realm of the world from the Earth by ignoring the connection between religion and spirituality, and turning towards self-made spirituality, and although it turned towards super-naturalism, it still developed a secular conception of the supernatural realm of the being.