The Television Advertisements of Health-threatening Products
Author(s):
Abstract:
Introduction and
Purpose
The media strongly affect in individuals consumption behavior, purchasing and food pattern and undoubtedly, if these foods doesnt advertise, People tend not to consume them and will reduce the related diseases. The aim of this study was to determine the television advertising of healththreatening goods.Methods
In this study, the television advertising of one, two, three and Tehran channels were studied from 6 am to 24 midnight From January 20 to February 3 and from August 23 to September 6 ,2013. According to the list approved by the Ministry of Health, harmful products to health include the grain snack, carbonated drinks, Chips and consuming fast foods. Data were collected from recorded adverting boxes and were analyzed using Excel software.Results
In this 30-day period, 612 cases of harmful products were advertised in four TV Channels in 14567 second. From January 20 to February 3, 295 cases of harmful products were advertised in in 6853 second. From August 23 to September 6, 317 cases of harmful products were advertised in in 7714 second. Most harmful products were done in the TV channel 3. Chips were advertised more than other harmful products.Conclusion
Due to the high amount of advertisements of health-threatening products, it is suggested continuous monitoring, using the legal and regulatory strategies.Keywords:
Advertising , Food , Harmful products to health , Media , TV
Language:
Persian
Published:
Journal of Health Research in Community, Volume:2 Issue: 3, 2016
Pages:
61 to 65
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