An Investigation of the Quality of Printed Information Resources in Tourism from Foreign Tourist's Perspective (Case Study: Tehran Province)

Use of advertising and information resources are important tools for boosting tourism industry; they can indeed help the development of this industry. And thus, the current study attempts to investigate the quality of printed information resources of tourism from the perspective of foreign tourists who visit the province of Tehran. The statistical population of this research consists of the foreign tourists who visited the province of Tehran in the first 6 months of 1393. By using the formula, the sample size was calculated to consist of 170 tourists. The data were collected through a questionnaire and the analysis was done through one-sample t-tests, independent t-tests, ANOVA and Friedman by using SPSS22 software. The results showed that the quality of printed information resources of tourism (having useful information, Remarkable, user-friendly, encouraging/stimulating, reliability and usefulness), from the perspective of foreign tourists visiting Tehran province has been relatively good and the priority of quality printed information resources of tourism, respectively further down to less related to remarkable, encouraging/stimulating, usefulness, reliability, user-friendly and having useful information.