Using Grounded Theory to Represent the Process of the Transmogrification of Values with a Focus on Women

Social values can be upheld through an organic connection with other values. But when this connection is broken then values become compromised and this forms the basis of this study. There is demand for this study because of the importance of values and their role in promoting other values. There is a lack of adequate and timely recognition of the value of the progressive loosening and Transmogrification of values. The aim of this study was to research the is a Transmogrification of values in society associated with women. For this purpose 36 participants were selected by purposive sampling and snowball from the cities of Qazvin, Tehran and Sanandaj. several technologies were used to collect data including unstructured interviews, semi-structured interviews, participant observation and written letters. This resulted in extraction of 10 main categories, and 3 general categories. Collected data were subjected to continuous review and comparison. Structure analysis was done for values and interactions with others, leading women to take an intermediate view. Results showed a pattern obtained from this research, such that the main issue that leads to a Transmogrification of values in people, especially in women, was "the origin of human existence are not paying attention and short-sighted philosophy," which means that values are upheld loosely and this causes lack of privacy and disregard of roles and responsibilities. And strategies based on distorted values of instant gratification, will consequently compound the crisis. In this article, formation of the central theory was examined in detail.