Identify Factors Contributing to the Enhancement of the City's Identity and Increasing Citizen's Sense of Belonging in the Design of Cultural and Administrative Buildings (Case Study: Rasht)

Identity preservation in the design of the built environment and trying to manifested in today buildings of the most important objectives in architecture, because the most important factor is the transfer of identity among the citizens. However, the process of globalization has reduced the possibility of local identity and has led to a crisis of identity and meaning in contemporary architecture. That its consequences include lack of confidence, lack of belonging to the place and generally psychological shortcomings. Therefore, in this study, we used Descriptive analytic and Exploratory scrolling To find effective variables in promoting identity and increasing citizens’ sense of belonging based on library research and using questionnaire. For final confirmation of hypotheses semi-structured interviews with 11 specialists in architecture and urbanism And a survey of 407 citizens from Guilan were conducted. And finally we analyzed w the responses by Spss software and by using the Pearson correlation test, variance and the regression. The relationship between Independent variables extractive and the dependent variable was analyzed and ranked by the theoretical model and design principles. According to the research findings, with permeability, Sensory richness attention to the facades of buildings, Native symbols and signs, Readability in physical form and considering the background in the design, can result in Improvement the identity of the society and increase the citizens’ sense of belonging.