Analysis on Strategic Planning of Tourism Development in the kazeroon Township (Using the Techniques of Swot and Butler)

Tourism is the second largest industry in the world as the next moneys of oil due to the positive effects of economic and social transformation that has a wondrous abundance is in the realm of the human settlement Role structural areas, including towns and villages have. The industry that it will lift the title of "the hope of most parts of the country development strategy of the third world", if integrated with the planning and management of regional and national, can be accompanied by a mechanism dynamics and sustainable development of the communities of these outputs. In this study, with the aim of understanding and analysis of the development of tourism in the city of kazeroon descriptive analytical approach is taken, the-by using the techniques of planning models and assessment Potential SWOT and Butler to assess the capabilities and the development of tourism in the region will be addressed. To analyze the information and determine the weight of the four factors of tops (S.W.O. T) of 20 was used for County tourism experts. As a result, the following studies and calculations were determined obtained: The study studied area with 17 strength And weighted score 224/3 and 18 opportunities and weighted score 210/3 against 19 weaknesses And a weighted score 121/3 and 16 threatened and weighted score 088/3 has high tourism potentials to be developed , but, existing weaknesses and threats has have prevented the realization of these capabilities. Then, to improve and develop tourism in the township 7 competitive strategies – aggressive, 5 diversification strategy, and 7 Review Strategy 6 Defense Strategy were proposed. Finally, paid to categorize the city for tourism by Butler model, it was clear tourism in Kazeroon the seven stage follow complete the two- stage and entered the third stage (Development stage).