Monitoring IT Trends Affecting Active Businesses in Banking Industry in Iran

The environment in which Businesses will participate in the future would not be stable and sustainable like the past decade, and technological changes will increase this volatile uncertainty. Thus, it is important to monitor these changes, specially on IT trends, which shape active businesses affected by IT.
Implementing FSSF Monitoring Model, this research is looking for monitoring Information technology trends Affecting Active Businesses in Banking Industry in Iran. In doing so, drawing library study, this model at first Identifies 14 IT trends affecting active businesses. Then, in second step, known as “Recognition step”, factors shaping the trends are identified, and Hypothesis testing is carried out through structural equation modeling using SmartPLS software. The results confirm the effects of trends collected in five categories on future of banking. In the next step, using SPSS22 and implementing Friedman Test, the most important trends identified and prioritized. Finallt the paper concludes that “Capability of analyzing costumers (Business Intelligence)” is presented as the most important trend affecting active businesses in banking industry in Iran.