The Effect of entrepreneurship education by storytelling on Entrepreneurial Attitude of Primary School students

Entrepreneurship education is very important in promoting entrepreneurship and childhood is the best period to create deep entrepreneurial attitude. Therefore, educational programs in primary school must be planned towards creating awareness and improving entrepreneurial attitude. Storytelling is one of the entrepreneurship education methods in primary school. In this study we aim to verify the effect of entrepreneurship education by storytelling on entrepreneurial attitude improvement in primary school students by a quasi-experimental research design. The Teacher-researcher implemented instructional program by storytelling method in experimental group. Participants are 85 students (45 experimental group, 40 control group) in Salam Fereshtegan Yasin School in Tehran. The results point out that entrepreneurship education by storytelling improves entrepreneurial attitude as well as its dimensions including creativity, need for achievement, internal locus of control, and self-esteem in students. Also the family involving in business moderates the relationship between entrepreneurship education by storytelling and students’ entrepreneurial attitude. These findings help to prepare and implement entrepreneurship education programs in primary schools.