Study the Role of Quartet of Media in Promotion of Sports Students
Author(s):
Abstract:
The present study aims to investigate the role of quartet of media (cultivating culture, training, informing, and encourage to social cooperation) in promotion of sports student. The study was descriptive survey, and carried out in field research. The sample population was the students of Shahid Chamran University of Ahwaz, year 94-95 (N=15097). The sampling was classification and the sample population was N=370. The instruments to gather information was Eidi et al (1393) adjusted questionnaire, which includes 42 questions. The validity of the questionnaire has been approved by ten professors from faculty of physical education and sport sciences in Shahid Chamran University of Ahwaz. The validity of the questionnaire was calculated (a=0/96) by Cronbach's alpha. Descriptive statistic was used to describe the individual traits and KolmogorovSmirnov test was used to check whether the data was distributed normally. Pearson correlation coefficient was used to check the role of quartet of media in promulgation of sports student. An independent t-test was used to compare the viewpoints, and Friedman test was used in order to rank the components of quartet of media. The results show that there is a meaningful correlation between the roles of quartet of media and promotion of sports student at level of 0/001. There is no significant difference between men and womens viewpoints. Among media, TV was the first choice of men and women. Media especially T.V in order to fulfill their responsibilities and to cultivate the culture must get a new look to sports student.
Keywords:
Language:
Persian
Published:
Communication Management in Sports Media, Volume:4 Issue: 14, 2017
Pages:
21 to 29
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