Study of Sport Tourism Isfahan province using SWOT-ANP model

The tourism industry in the present century is recognized as one of the most thriving industries and the driving force of the world economy development. This emerging industry has been managed to attract the attention of many stakeholders from other industries by influencing other industries. Sport Tourism is also considered as a part of tourism that is created as a combination of sport and tourism¡ and is growing at a rapid rate and becoming a major and independent industry The aim of this study sport tourism in the province using the hybrid model is the SWOT-ANP The purpose of this research is applied and is cross-sectional in nature. A questionnaire was used to collect data from a total of 57 tourism experts has been sampling The results of this study show good geographical location in the natural gravitational strengths of the province''s sports infrastructure deficit Sport and date it and the lack of cooperation and coordination between different agencies weaknesses Employment growth in various sectors and its close relationship with the neighboring province of opportunities and a gradual loss Natural Resources and faster depreciation of sports infrastructure and sports tourism province is the main threat Finally¡ results of surveys priority strategies using AHP model show the first priority of defensive strategies¡ competitive strategies in the second priority¡ third priority diversification strategies and strategies for priority review of the final (fourth) is located.