Developing a Strategic Plan for Championship Sport in Semnan Province Combining SWOT and AHP Methods

Today, sport as an amazing social phenomenon is of important role in life style. It is a necessary of life and a part of culture and identity of nations in this era. It is a kind of organized an purposeful game in which all the movements are done for improving physical and mental power and skillfulness. So that is necessary to have a strategic plan. The purpose of this study is developing a strategic plan for championship of Semnan province combining SWOT and AHP methods. Descriptive-field research method has been used for this study and to determine the analytical hierarchy process, experts of Semnan championship sport were employed to study the books, related articles and meetings of the Steering Council in this area. The statistical population consisted of 73 managers and members of the board of directors and heads of sports, 43 of experts and heads of sport departments,42 coaches and referees working in the premier leagues of athletic fields , 63 sport champions of Semnan and 29 clear sighted experts. Totally, 152 people were selected based on Morgan chart. After the announcement of the calling, statistical population were asked to announce internal factors (strengths and weaknesses) and external factors (opportunities and threats) of championship Sport of Semnan province and after identifying and classification of the ideas, questionnaire of AHP method was designed. Validity (nominal, of content) of the questionnaire was confirmed by experts and its reliability was obtained due to the incompatibility rate of the questionnaire which was 0.89 by Cronbach's alpha. For descriptive data analysis, SPSS software and for hierarchical analysis, AHP Master Software were used. In the survey part 152 people were recruited. The results showed that the strengths are about the organized sport boards (0/321) and the weaknesses are about the young new working staff in sport organization (0/056).About the reason of weaknesses the lack of sufficient number of schools in province was obvious (0/509) and ignoring the basic sports and finding talents was less(0/079).About the opportunities the upper state was for the ideas of leader and governmental staffs (0/365) and the least was for lack of being small and big industries in the province(0/076).About threats increasing number of crime and addiction and divorce (0/312) were the major and lack of the least support of athletes (0/0624) was the minor reason.