Assessing the quality of Housing Foundation of Islamic Revolution services using SERVQUAL Model (Case Study: Rural settelments of Vali Abad and Southern Behnam Pazoki areas, located in Varamin County)
Abstract:
To improve the quality of services provided by organizations responsible for rural services, they need to be assessed by rural residentes. The user satisfaction level of Housing Foundation services was measured by the SERVQUAL scale. This model compares customer's expectations and perceptions by five dimensions; tangibles, reliability, responsiveness, assurance and empathy. In this descriptive-analytical study, the gap between expected and perceived services was assessed by the above mentioned model. Using Probability Proportional to Size (PPS) sampling, 384 households were randomely selected from 12 villages in the study areas. Findings showed that the tangible services quality dimension in the villages has not improved. In other words, the villagers did not feel any changes in this feild. However, with regard to other dimentions, some improvement was found in the villages. According to this, there is still a gap between the quality of the provided services and expectations of the rural residents. Because, services provided by the Housing Foundation only improved the condition of the surveyed villages than in the past; and failed to satsify the villagers. Assessing the quality of construction services for rural residents of two villages called Vali Abad and South Pazoki indicated the gap between the overall quality of services provided and the expectations of the target group. This gap was observed in all five dimensions of SERVQUAL scale. Thus, pay attention to villagers’ viwes and demands in designing programs and policies serving to improve the quality of the provided services is recommended.
Language:
Persian
Published:
Geographical Planning of Space Quarterly Journal, Volume:7 Issue: 23, 2017
Pages:
87 to 104
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