Conceptual Approach to Understanding and Exploring the Cultural Meaning of Technology according to Cultural Sociology

Human phenomena are Significant and all works that are created by humans can carry meaning. These meanings are cultural constructs. Understanding of these meanings is the task of cultural sociology. The main goal of the cultural sociology is showing of aspects of the collective unconscious. This result is based on unconscious cultural structures that lead society to the ideas of the Enlightenment and however, the process of understanding may change, but the structure does not break apart because Society cannot survive without these structures. The main question in this paper is what is cultural meaning of technology from the perspective of cultural sociology? This study seeks to determine the cultural meaning of technology with knowledge and method of cultural sociology; also we try to mine symbols, codes and narratives about technology according to cultural sociologists. According to cultural sociologists, Considered in its social reference—it’s economic and scientific forms—technology is a thing that can be touched, observed, interacted with, and calculated in an objectively rational way. Analytically, however, technology is also part of the cultural order. It is a sign, both a signifier and a signified, in relation to which actors cannot entirely separate their subjective states of mind. Social scientists have not usually considered technology in this more subjective way. In- deed, they have not typically considered it as a cultural object at all. It has appeared as the material variable par excellence, not as a point of scarcity but as the most routine of the routine, not a sign but an antisign, the essence of a modernity that has undermined the very possibility for cultural understanding itself. Cultural sociologists try to study technology culturally.