The effect of mass media (TV) on the perception of lower caste people (Case study: Qarchak -e-Varamin city)

This Study is paid to role of television as a mass medium in the lives downstairs Iranian society and its impact on the political attitude formation and changes them. To avoid getting caught in the trap of reductionism, we tried considered in this study, media influence on political attitudes of community members, along with other social factors. In this regard, the independent variables of the study, the control variables related to media (such as television viewing time, a variety of TV channels) are both control environmental variables (including the satisfaction of economic, education). However, given that TV channels, all with political ads are not identical, these channels into three groups of channels, internal, satellite channels, political, and satellite channels Entertainment division and how to influence the audience of each of the three groups studied , and eventually were compared. The study population is the city of Varamin. The main reason for this is that the city Qarchak city, one of the most immigrants city in Iran, and therefore has enormous cultural diversity.