Investigation of the Dazzling Display among Married Women in Ahwaz: A Qualitative Research Based on Grounded Theory

Attention to the underlying foundations of strategic thinking is important to understanding the position of the specified model for the practice health system (non-dazzling display) in an indigenous system. Based on this perspective, explaining the "paradigm" is necessary as a fundamental prerequisite for the strategic thinking process and for the presentation of the "doctrine of dazzling display," in the view of what, why and how is "dazzling display," with a paradigm shift to the Quranic paradigm for strategic design.
The purpose of this study was to investigate the "dazzling display" among married women in Ahvaz city. The approach to this research is a qualitative methodology, and the ethnographic method was used in the research operations. The sampling method was qualitative-theoretical, and using the theoretical saturation index, twenty-four married women were interviewed as the research sample. Data analysis was performed using "grounded theory." The main findings from this research include: social changes and production of new demands, commodity and capital view on women, the desire to distinguish themselves and independent identity, modeling building by the media and actresses, extreme individualism and self-indulgence, weakened inner, behavioral modesty, and pietism, ill heart, marital conflicts, emotional divorce, and loss of skills and opportunity for dialogue and personally emotional relationships. All the categories can be categorized as "sick heart." In other words, sick heart is the "core category" is this grounded theory.