Communication and Information Componenets Affecting on Educational Needs of Fruit Growers in Shazand Township, Iran

The purpose of this cause- correlational study was to investigate effective factors on the educational needs of friute growers. The statistical population consists all 1575 fruit growers in Shazand Township as one of the poles of garden production in Markazi province in 1395, which 150 of them were selected based on Cochran sampling formula and applying randomized stratified sampling method. The research tool had several sections which its validity was confirmed by a panel of related experts. A pilot study was conducted and calculated ordinal coefficient thetas were at the appropriate level (θ= 0.9). Data were analyzed with Spsswin21 by using descriptive and inferential statistics. The results revealed that educational needs of 86.7 percent of fruit growers were high and correct time for chemical control of pests and diseases, identification of suitable pesticides to control and combat pests and diseases and diagnosis of types of harmful and unharmful pests and insects to the garden were ranked first to third respectively in terms of their needs. There was a negative significant correlation between education level, number of participated classes, number of trees, social trust, social participation, social status, using extent of information resources, using extent of media with educational needs of fruit growers but the correlation for two variables of age and family size were positive. Ordinal regression analysis showed that three variables named as education level, using extent of information resources, using extent of media affect on the level of probability of the training needs of fruit growers.