The Importance - Performance Analysis of Effective Factors on the Decision to Watch a Football Match

The purpose of present research was importance – performance analysis of effective factors on the decision to watch a football match. The research method was descriptive in type of analytical. The statistical population of this study was spectators of match between Sepahan and Saipa teams that that 384 person were selected by available sampling as research sample. The effective factors on the attendance of spectators in stadiums with exact review of research literature were recognized and used for research questionnaire design. The validity of questionnaire was investigated by 10 professors and experts and its reliability by Cronbach's alpha coefficient 0.94 was calculated. The data analysis was done with descriptive and inferential statistics method. The research results showed of 32 factors affecting the decision to watch a football match 3 factors on the lower priority area, 22 factors on concentrate here area and 7 factors in the keep up the good work was maintained. The factors that have been a priority area for the operation of the system are not threatening and do not require immediate correction. Factors stayed on concentrate here area that such factors requires immediate corrective action and in this respect are a high priority. Finally, the factors stayed on keep up the good work area of spectator’s point not only important but also satisfied with their performance.