Modernity, city and consumption(studying consumption in the life world of Tehranian citizens)

In this article we have studied the place of consumption in the life world of the citizens of Tehran. Consequently we concentrate on the place of consumption in the cluster of the living expierences of the citizens and its role on shping of Tehran urban spaces and the liquid identities of this metropolis and analyze the effect of consumption on the constructing of the identity of the city and its citizens. This researh has been done using grounded theory and participant and immediate observation and also interview with 31 Tehranian citizens. The consequencies have been organized under 8 primary and some secondary codes. Bridging between analytical levels instead of remaining on micro or macro levels of analysis and also adopting multidimensional approach for surveying paradoxical dimensions of consumption, which is itself an upshot of the paradoxical condition of the historical context of doing consuming practices, are of the traits of this inquiry.