The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction

The aim of the present study is to form destination loyalty by destination experience, destination image and destination satisfaction. In order to collect the data, a questionnaire was used, and the collected data on the investigated sample (local and foreign tourists in A-class five-star hotels of Shiraz) were analyzed using the descriptive SPSS software. Also, a structural equation was modeled with the approach of minimum detailed squares (i.e. Smart PLS software). The number of participants in this study, concerning the research limitations, was 82. This study consisted of five hypotheses, all of which were confirmed. The results showed that destination image has positive effects on destination satisfaction and destination loyalty. Also, destination experience has the positive effect on destination satisfaction and destination loyalty. Finally, destination satisfaction increases customer satisfaction.