An Analysis of Factors Affecting the Beneficiarie's Behavior in Commercialization of Sport Research

The aim of this study was to identify factors influencing beneficiaries’ behavior in the commercializing of sport research with emphasis on sport physiology research. Regarding the purpose of the study, it’s an applied research conducted using both descriptive and analytical methods. The population consisted of all faculty members and doctoral students of sport physiology in public and private universities across the country. 261 individuals participated in this study as the sample. To collect data, a questionnaire constructed by the researcher was used consisting of 50 questions. To determine the content and face validity, the questionnaire was sent to 20 professors of sport physiology who had the experience of commercialization and they confirmed it. Reliability using Cronbach's alpha coefficient in a preliminary study was 0.784 that was acceptable. Findings showed six factors affecting the beneficiaries’ behaviour in commercialization of sport physiology research: financial and administrative infrastructure, researcher’s capabilities, the educational system, research and interactive strategies, personality and culture, and information network.